I'm in the process of writing a guide for solo professionals on how they can enhance their website (which is why I've been a bit quiet online this week!)
It was extremely timely to read this blog by Chris Mole, a website designer and copywriter based in Christchurch. Chris urges website owners to ensure their home page clearly states what they sell. He concludes: "Cutting edge design is great. But the right WORDS will outsell design every time."
Here's a link to his blog.