One of the resources I zoomed through in 2016 and want to revisit this year is 'Flourishing Facebook Pages' by Thea Orozco. It's a comprehensive mix of information, videos and worksheets, and is excellent value for money.
Here's a link to it.
Here's a structure I have been using to write blog posts since taking part in a storytelling webinar offered by Michael Katz (Blue Penguin Development).
A) Something that happened or I noticed (the personal connection)
B) It made me think of ... an insight related to my work or relevant industry news.
Here are some examples from my websites:
As mentioned in earlier posts this month, 2016 was the year I realised I needed to include more of myself in my blog writing.
In this podcast (after the interview with Grace Bonney) Beth Buelow reflects on how she finds her own voice through talking to others. That means not just regurgitating other people's ideas, but also sharing why those ideas are important to her, and her further take on what they had to say.
The podcast finishes with a quote from a 'Solitude and Leadership' speech by William Deresiewicz which I found so moving I completely wrote out.
This is how it begins.
"My first thought is always someone else's. It's always what I've already heard about the subject, always the conventional wisdom.
"It's only by concentrating, sticking to the question, being patient, letting all the parts of my mind come into play that I arrive at an original idea."
When I first started writing blogs I mainly reported on information I had gathered through books, reports or talks. In September 2016 I took part in a storytelling webinar offered by Michael Katz (Blue Penguin Development) and a light went off.
I realised I needed to bring more of myself to the page (or post). That's what I now aim to do.
Ever dreamed up a service or a product, put it out to the world, and received absolutely no response? I sure have!
That's why I really enjoyed a webinar provided by Beth Buelow on the value of developing a 'minimum viable product' (or service). She recommends developing a 'trial version' of your service or product and then take an attitude of curiosity to launching it and finding out if this is something that will fly (that people want).
Beth says "failure is always going to be an option when launching something". That's why it's a good idea to put in the minimal effort in the initial development stage, and focus on gaining maximum feedback, which you can use refine your offering.
And always remember that 'done' is better than perfect!
Something I want to get better at in 2017 is repurposing content I create in one format (eg a blog) for other formats (eg a series of shorter Facebook posts).
I am inspired to do this after taking part in an excellent webinar on 'The Art of Content Recycling' by Thea Orozco. Here's a link to her Facebook page: https://www.facebook.com/Introvertology/.
These Quick Notes are a way for me to adapt my Facebook Page content, from my NZ Writing Services Facebook page (facebook.com/nzwritingservices/). The benefits of including them on my website include:
Last year I completed a course called 'Email Marketing Made Easy' by Natalie Alaimo (http://www.nataliealaimo.com/). I chose her course because I like the way she structures her content in a step by step way.
She makes the following point which resonates with me: "Passion alone doesn't get you the income and sales you need. It's likely you need some structure and a system."
She outlines how to create a series of emails that are automatically sent out to people who have given you permission to email them, for example by attending your webinar or downloading your free guide.
At a Lunch & Learn session (offered by Nelson Tasman Business Trust) business mentor Anne Harvey talked about the importance of understanding the difference between what you DO, and what your clients BUY.
As an example, I sell copywriting and editing services, but my customers are buying clarity and access to new clients.
Anne was providing childcare services, but her clients were buying peace of mind. Once she understood this, she changed her whole marketing strategy to focus on creating this peace of mind for parents.
She invested in more staff to be available to personally talk with parents during the drop off and pick up times and spent a lot less on advertising.
Anne Harvey was my business mentor in 2015/16. She is fabulous!
At a NTBT Lunch & Learn session in 2016 she talked about her own business journey, and the importance of knowing what your big 'yes' is ... the reason behind what you do, that keeps you moving forward, even when it's hard.
My big yes is freedom and writing. What's your big yes?
I zoomed through a lot of courses, webinars and books last year. One of the things I want to do early in 2017 is to revisit the best of these resources, to make sure I absorb the key lessons for me.
Over the next month I'll be sharing notes on the things that really clicked for me. I hope they're also useful to you!