One of the resources I zoomed through in 2016 and want to revisit this year is 'Flourishing Facebook Pages' by Thea Orozco. It's a comprehensive mix of information, videos and worksheets, and is excellent value for money.
Here's a link to it.
Here's a structure I have been using to write blog posts since taking part in a storytelling webinar offered by Michael Katz (Blue Penguin Development).
A) Something that happened or I noticed (the personal connection)
B) It made me think of ... an insight related to my work or relevant industry news.
Here are some examples from my websites:
When I first started writing blogs I mainly reported on information I had gathered through books, reports or talks. In September 2016 I took part in a storytelling webinar offered by Michael Katz (Blue Penguin Development) and a light went off.
I realised I needed to bring more of myself to the page (or post). That's what I now aim to do.
Ever dreamed up a service or a product, put it out to the world, and received absolutely no response? I sure have!
That's why I really enjoyed a webinar provided by Beth Buelow on the value of developing a 'minimum viable product' (or service). She recommends developing a 'trial version' of your service or product and then take an attitude of curiosity to launching it and finding out if this is something that will fly (that people want).
Beth says "failure is always going to be an option when launching something". That's why it's a good idea to put in the minimal effort in the initial development stage, and focus on gaining maximum feedback, which you can use refine your offering.
And always remember that 'done' is better than perfect!
Something I want to get better at in 2017 is repurposing content I create in one format (eg a blog) for other formats (eg a series of shorter Facebook posts).
I am inspired to do this after taking part in an excellent webinar on 'The Art of Content Recycling' by Thea Orozco. Here's a link to her Facebook page: https://www.facebook.com/Introvertology/.
These Quick Notes are a way for me to adapt my Facebook Page content, from my NZ Writing Services Facebook page (facebook.com/nzwritingservices/). The benefits of including them on my website include:
Last year I completed a course called 'Email Marketing Made Easy' by Natalie Alaimo (http://www.nataliealaimo.com/). I chose her course because I like the way she structures her content in a step by step way.
She makes the following point which resonates with me: "Passion alone doesn't get you the income and sales you need. It's likely you need some structure and a system."
She outlines how to create a series of emails that are automatically sent out to people who have given you permission to email them, for example by attending your webinar or downloading your free guide.