I've been starting my working day with a sneaky read of 'The Lay of the Land' by Richard Ford.
My clients wouldn't thank me for writing like Richard Ford, who is taking about 500 pages to cover about four days of a man's life! But the writing is glorious - I revel in the language and the exquisitely seen situations Frank Bascombe encounters.
Taking this time reminds me why I love writing and reading so much.
Last week I was invited to sponsor the local Youth Enterprise Scheme. No money is required, I just need to write four press releases over the year to promote their four big events.
I haven't written press releases for a long time, so it was great to be able to pull my trusty 'Writing Copy for Dummies' from my bookshelf, to refresh myself on the format and what to emphasise in the content.
This book has been written for both copywriters, and for people who don't really want to write but need to in order to promote their business. Highly recommended!
Stuck for a story idea for your business blog or newsletter? Here are some ideas from 'Business Storytelling for Dummies'.
I have owned Master Content Marketing, by Pamela Wilson, for two weeks and now keep it constantly on hand whenever I write a new blog.
I particularly like the seven part formula for content creation, which provides genuinely valuable information for improving the different elements of a blog.
Three of the most valuable changes I have made to my longer articles (not these quick notes) as a result of reading this book are:
I am already noticing a difference, both in terms of more readers and more responses to what I write.
I felt a bit shame-faced when The Wealthy Freelancer arrived through the post. The cover picture of a bright red convertible car was off-putting, and the word 'wealthy' is quite confrontational too - I feared this was going to be a very money-focused book that didn't really match my Kiwi values and way of life. (I had chosen it after reading other work by these authors.)
However, it's brilliant. The authors' definition of being a wealthy freelancer is defined more broadly as having the projects, clients, income and lifestyle you want.
I can definitely buy into that, and the 12 secrets described in this book on how to achieve this type of wealth are practical and valuable.