I've been thinking hard about what I really need to do to grow my business, and what is just a 'nice to do'. And along comes this newsletter, on a similar theme - http://bluepenguindevelopment.com/2017/02/icemaker-icemaker-make-me-some-ice/
There are some newsletters I ALWAYS read, and Mike Katz's is one of them.
A friend recently asked how to link their personal profile and their business facebook page.
The trick is to go to the About tab on your personal profile and fill out the work and education info, with a link to your Facebook page in the top entry. Then make sure this part of your profile is publicly available. You can see this on my personal page here:
That means people know how to access your business page, if that's what they're interested in.
I recently read a blog post by Cat Rose about what to do if your business isn't growing in the way that you would like. I can't find the link any more but the guts of it was to:
If you had to choose only three or four things to promote your business, what would they be? What REALLY works for you?
- Facebook posts
- Facebook advertising
- Google Ads
- Phone calls
- Email marketing
- Newspaper advertising
- Online networking in Facebook groups
- Networking events (in person)
- 1:1 meetings with potential clients
- Business proposals
- Online directories
- The yellow pages
It's easy to become overwhelmed by all the things you are not yet doing to grow your business. I have created a very short presentation of the four things which work best for me as a provider of writing and editing services for both businesses and for councils.
If you also provide professional services these methods are likely to work for you too.
You can access the slides here: http://www.nzwritingservices.com/
I wrote a new blog for my Writing for Councils website on Sunday, and I think I've found a useful structure for future blogs for this audience. Please feel welcome to try this structure for your blogs! (It's most likely to be relevant professional service providers.)
Here it is:
- personal observation
- relate this to the reader's situation
- add a quote from an expert
- provide some practical suggestions
- finish with a call to action related to my services.
Here's a link to the blog.
I've been starting my working day with a sneaky read of 'The Lay of the Land' by Richard Ford.
My clients wouldn't thank me for writing like Richard Ford, who is taking about 500 pages to cover about four days of a man's life! But the writing is glorious - I revel in the language and the exquisitely seen situations Frank Bascombe encounters.
Taking this time reminds me why I love writing and reading so much.
There is so much information available to people who run small businesses, and sometimes the gap between all there is to know, and what you have time to absorb can be quite overwhelming.
This weekI attended a free webinar on creating a 12 month blogging strategy, offered to Foundation members of Network NZ. Jackie Procter was sitting in her kitchen - we could all see her fridge and her husband briefly ducked in to grab something off the counter.
She provided practical information we could use straight away to get stuck in and get those blogs happening on a monthly basis. I have come away inspired to plan ahead in a much more consistent way. And, from the feedback, lots of other people have too.
So - thanks to Jackie (https://jackieprocter.co.nz/) for sharing your knowledge and your methods with us, and thanks to Michelle Goulevitch for all the fantastic support and connections made possible through Network NZ (https://www.networknz.nz/).
This quiz about your brand personality is well worth doing - kayeputnam.com/brandality-quiz/
The additional resources Kaye provides to help you understand how your clients see you, and what they are looking for when they choose you, are really helpful.
If you want to keep a group of Facebook pages all in one place for easy access, you can create a list, a bit like the 'my interests' lists we used to be able to make on Facebook.
Here's how to do it: