Writing a blog, which you share as an e-newsletter, article on LinkedIn, and a blog on your website is a great way to communicate with your ideal clients.
Writing one blog a month has multiple benefits and uses.
The e-newsletter provides value to people who already know about you, while also reminding them of your availability.
As soon as one of your LinkedIn connections 'likes' your article it becomes available to all of their connections. This builds your readership, and also gives you an opportunity to grow your direct connection.
Publishing the blog on your website adds value and builds trust with your website visitors. Google also rewards this activity in its search engine rankings.
On top of all of these marketing benefits, blog writing has an ongoing role in enhancing your expertise and therefore the services you offer your clients. That's because it gives you a solid reason to allocate time to reflect on your current work, and to proactively signal the kind of work you most want to do, rather than just taking whatever work you are offered.
Blog writing will also support your direct marketing initiatives with potential clients. Having blog articles available on your website and connected with your LinkedIn profile enables potential clients to find out more about you and your areas of expertise.
If you already write a blog/e-newsletter I can help you with editing to enhance your blog.
A guest blog is a good option if you can't commit to regular blog, but have one particular topic you want to discuss.
If you have a topic of relevance to my local government audience, I can help you to write this and will publish it on my blog (at no charge to you). Here's how it works:
Here are examples of guest blogs on my Writing for Councils website:
You can then use this permanent link in future, whenever its relevant, for example as supporting information attached to proposals for clients.
I can also help you to write a blog for a different audience, if you wish to publish it on your own website, contribute it as a guest blog on a relevant website, and/or publish it as a LinkedIn article.
My advice is based on my experience of setting up and marketing my professional services via Writing for Councils. Like all service providers, I need to juggle time spent delivering on current work commitments with ongoing marketing to ensure a steady flow of future work. Writing a monthly article has proven to be the most time-efficient and effective way for me to do this. You can read my Writing for Councils blogs here.