It's very easy to put off contacting potential clients out of fear of rejection or being considered pushy or annoying. This course helps you to establish a systematic approach to contacting your target audience so that you just get on with the next step, rather than procrastinating.
The Email Answer course by Cat Rose helps you to set up a master list of the people you want to contact and to be clear on what your goals are for contacting them.
She outlines a system for making an initial connection where this is realistic option (such as connecting on LinkedIn or subscribing to their email newsletter), and then following up later with an email that includes a specific request or offer. Cat provides an excel spreadsheet to download and use to record email addresses, relevant information about each person, and to track responses to your emails.
I really like the way she focuses on taking the time to learn about your potential clients in a genuine way before contacting them to ask them for something. This enables you to write a much more thoughtful and personalised email, which is more likely to be appreciated.
The Email Answer course also provides a general format for the writing of the emails which is to:
As with anything to do with marketing, the key to successfully implementing The Email Answer is to allocate enough time on a regular basis to implement the system you set up.
You can find out more about Cat Rose here. She writes a great weekly newsletter (called The Museletter) and creates a wide range of interesting podcasts.