It's very easy to put off contacting potential clients out of fear of rejection or being considered pushy or annoying. This course helps you to establish a systematic approach to contacting your target audience so that you just get on with the next step, rather than procrastinating.
The Email Answer course by Cat Rose helps you to set up a master list of the people you want to contact and to be clear on what your goals are for contacting them.
She outlines a system for making an initial connection where this is realistic option (such as connecting on LinkedIn or subscribing to their email newsletter), and then following up later with an email that includes a specific request or offer. Cat provides an excel spreadsheet to download and use to record email addresses, relevant information about each person, and to track responses to your emails.
I really like the way she focuses on taking the time to learn about your potential clients in a genuine way before contacting them to ask them for something. This enables you to write a much more thoughtful and personalised email, which is more likely to be appreciated.
The Email Answer course also provides a general format for the writing of the emails which is to:
As with anything to do with marketing, the key to successfully implementing The Email Answer is to allocate enough time on a regular basis to implement the system you set up.
You can find out more about Cat Rose here. She writes a great weekly newsletter (called The Museletter) and creates a wide range of interesting podcasts.
I’m a big fan of Michael Katz’s training programmes. He provides solid insights that are immediately able to be actioned.
When I invested in this 45 part solo professional video marketing course I was surprised by how much I looked forward to the regular dollop of excellent advice on ways to step up my marketing, delivered as three minute webinars. Some of my highlights are outlined below.
#1 – Using call-out quotes to promote your written content
I now use this very simple technique to promote my monthly blog a second time on LinkedIn, without fear of being annoyingly repetitive.
#9 — Why you should never publish your prices
Prices have now been deleted from my website! Michael provides three very sound reasons related to: flexibility, gaining feedback from potential clients on the acceptability of your prices, and retaining the ability to say no to work.
#12 – How to manage your capacity
Like most people I said yes to every work offer when I first set up in business. But if you keep doing that you run the risk of burning out. This video provides a great approach to recognising when you’ve got more work than you can handle well, and how to set boundaries.
#14 – How and why to rank your clients
Michael shares the criteria and process he uses to rank his clients. It provides clarity on why some clients are better to work with than others. (This ties in really well with the Pumpkin Plan approach described on the previous page.)
See the full list of topics covered in the webinars at http://thepenguinprogram.com/