I wrote a new blog for my Writing for Councils website on Sunday, and I think I've found a useful structure for future blogs for this audience. Please feel welcome to try this structure for your blogs! (It's most likely to be relevant professional service providers.)
Here it is:
- personal observation
- relate this to the reader's situation
- add a quote from an expert
- provide some practical suggestions
- finish with a call to action related to my services.
Here's a link to the blog.