At the end of each month I keep a record of visitors to my website pages. Yesterday I was surprised to discover that 'old' pages on my website were still being viewed.
As my business has evolved I have created new website pages to better reflect the services I now offer. Instead of deleting the 'old' pages, I just hid them within my site. However, people could still arrive on those pages through a Google search.
To clarify my messages I have given my website a spring clean - copying that old material into an archive in Word and deleting those pages from my website. I also transferred testimonials which are not relevant to my current services to a Word file.
Have you got any pages on your website that don't reflect your current business? Clear them out - you'll feel better for it, I promise!