Build your email list by offering a free guide
Many successful businesses have websites which offer a free document to download in exchange for an email address. Most of their sales then come from direct email marketing to this group of people. That's because these are the people who are both:
These 5 - 10 page documents should be packed with ideas and information that are genuinely valuable and appealing to your ideal clients. Choosing a topic that both relates to your expertise and is of genuine interest to your target market is the important first step in creating a valuable document to share.
Document types will depend on your industry, but it is likely to be one of the following:
In addition to making this type of document available on your website you can:
Please feel welcome to contact me if you would like help with writing or editing your documents.