Apostrophes - An apostrophe followed by an 's indicates the possessive, eg dog's toy.
The dogs toy is incorrect, as it relates to multiple dogs.
If lots of dogs all shared ownership of a particular toy, the apostrophe would be placed after the s to read the dogs' toy.
An apostrophe is required for it's, where this is a contracted form of it is.
No apostrophe is required for its, where it relates to the ownership of something, for example when the insect sheds its skin.
Passive language - It's very easy to slip into passive language, such as "It has been decided that [the organisation] will ..."
Changing this to an active noun + verb will almost always make your writing stronger and easier to read. For example, "The organisation will ..." or "The organisation decided to ..."
Jargon - Many organisations use specialist terms which can trip up other readers. Wherever possible, choose words that are used in everyday conversations.
Lists - Lists are a good way to convey a lot of information, but they can be tricky in terms of punctuation and grammar. It is now standard practice to have no punctuation at the end of each point other than a full stop at the end of the last point, particularly where each bullet point is a sentence fragment.
Where each bullet point contains complete sentences, it can make more sense to have a full stop at the end of each point.
Always check that each line of your list starts consistently, so that you don't:
- use a mix of verbs and nouns at the beginning of the points (check that you are using all nouns or all verbs)
- mix up capitals and lower case letters at the start of each point.