Confession: I was all set to go with promoting my website audit service this month — but I just can’t do it! Here are five obstacles I have to find a way to hurdle before any of what I have prepared will see the light of day.
1. There’s more to learn
My 14 point website audit is based on what I learnt through the excellent Internet Entrepreneur course offered by NZIBS, and my own experience creating my websites and providing advice to my existing clients.
But I’m haunted by what I don’t yet know. I recently invested in a follow up resource called Site Audits Made Simple which would enable me to offer a lot of valuable, additional elements. However, it will take time to learn and integrate these elements with my existing system.
Ever since I purchased that course in January I have been asking myself whether I should postpone my website audit promotion until I have completed that course and updated my offering.
2. Putting myself out there as an expert
One of my ideas for my Facebook content marketing, as part of the website audit promotion, is to create a series of posts called ‘Anatomy of a Website’. These would all refer to aspects of my own Writing for Councils website to illustrate key points about successful websites.
But I am a whole lot better at writing than graphic design. What if people go to my website and think ‘bah — who is this person to be telling me how to improve my website?'
So, maybe I should wait until I have invested in professional graphic design before running this promotion.
3. Do people really want another free guide?
I’ve had a lot of client work on lately, and I’ve noticed my appetite for reading free guides has dimmed considerably, even for topics I genuinely want to know more about. Other business people are likely to be just as preoccupied with their own work — do they really need another five page guide on their desk?
Is it the lure I hoped it would be, or should I rethink this resource as a shorter checklist, or better yet, a webinar?
I have written a series of six follow up emails, providing additional information and making a special website audit offer, for people who download my free guide. Are these people going to find my emails intrusive or annoying?
Plus, I need to figure out the Mail Chimp automation to make this happen. This is do-able but, in my experience, setting up something new is never completely simple … I call this mini-obstacle 4B!
5. The big one
What if I do all this work and no one downloads the guide or requests a website audit, even at the special price? How silly will I feel if the response is overwhelming silence? How disappointed, and annoyed at myself will I be for spending all this (unpaid) time developing this offer?
Yep. This is the obstacle that drives all the rest. If I can unpick this fear of failure, the other hurdles get a whole lot easier. I can postpone for a bit to absorb the new website auditing knowledge and ensure my offering is as professional and complete as possible … but that doesn’t mean delaying until all conditions are perfect.
That’s because I won’t know if a lot of people actually want this service from me until I put it out there, to find out. If interest is limited, I will have wasted some time, but I will also now know my time, energy and money is better spent on different services rather than perfecting website auditing.
In the meantime, I am offering free website feedback (using my existing system) for people who request writing and editing work exceeding 2 hours. More details are available here.
Hats off to you
It’s not easy, is it?! That’s why I say hats off to you, fellow business people! And if you have a product or a service, a website, or a whole new business idea, that you’re continuing to dream about and to perfect … and can’t seem to get the wheels in motion to get it out into the world, it might just be that you can relate to my big obstacle 5!
I hope you will take heart and know that when you do put it out in the world, you will be no worse off even if no one picks it up. You’ll find out something you don’t yet know … whether the idea is something to continue to invest in and improve, or whether dropping it entirely and clearing the way for a new idea, product or service will serve you better.
Giving it a go is better than never giving your idea a chance to fly!
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