A couple of weeks ago I wrote about enhancing the effectiveness of your website by offering people a range of ways to further engage with you - not just calling you or requesting services.
Here are two websites that offer free, or low cost, ways to engage with them. I know this approach works, because I've tried both of these. My experience with their website offers makes me far more inclined to make further purchases from these people.
These sites also make very effective use of video within their courses. This enhances the personal connection with the website owner.
Free Range Humans
This site offers two different free courses - one for people who would like to leave their current occupation, and another for the people who have started their self-employment journey but need some help to "stand out from the crowd and make it work".
True Story Central
This site offers both free and low cost memoir writing courses.
Disclaimer: I am not being paid to promote these websites. I just think they provide great examples of effective websites, and may help you to enhance your site.