You could spend all day writing blogs, posting to Facebook and cultivating connections on LinkedIn ...
As Linda Coles says in ‘Learn Marketing with Social Media in 7 Days’, “If you don’t spend a little time making a social media plan, you will more than likely end up attacking it from all angles and your success will be limited, which will only make you feel like the whole thing was a waste of time.”
Here's a structure I have used for my content marketing plan. It gives me clear direction on my priorities while allowing plenty of wriggle room to run with fresh ideas.
Part One - Strategy
1. What is it you want to achieve from your online marketing? Here are some suggestions:
Part Two - Tactics
1. What will your approach be to content marketing? This is where you can push back against all the ‘shoulds’ and really consider what it is realistic for you to do, and what is most likely to grow your business. Here are some options to consider:
2. What are your priorities? I have listed my content marketing in order, so that when I am busy some things can fall away. In my case, Facebook posts will drop off my to-do list, and it’s fine for blogs to be less frequent. The monthly enewsletter is top priority.
3. For each of the options you have selected, consider:
Part Three - Action Plan
I prefer to start with a very loose plan – with headings for each week of the month, and plenty of white space to write in ideas as they occur. However, you might prefer to set aside some time each month to create a detailed list of your content for the month to come.
Part Four - Progress notes for the previous month
It’s very easy to focus on what is not yet as good as it could be, and not to appreciate the improvements along the way. I find it extremely useful to remind myself that the goal is progress not perfection!
Appendix 1 – New topic ideas for original content.
Appendix 2 – New sources of other people’s content to share.
Feedback is welcome
I would love to hear about your experiences of using social media - and your time management techniques related to this activity!