Ever struggled to define what you do, and who your target market is? If so, you may find the book Linkedin Riches by John Nemo extremely helpful — and you'll improve your LinkedIn profile at the same time.
He recommends taking a client-focused approach rather than just talking all about yourself. It’s a good reminder that people are far more interested in how you could solve their problems rather than all the minute details about your life experience.
He says summaries should include the following information (and provides templates that make this very easy to write on pages 42-43):
I’m not going to include more details from the book here, as I don’t want to steal John Nemo’s ideas. However, I highly recommend that you check out Linkedin Riches if you think you could make better use of LinkedIn to promote your business.