Ever struggled to define what you do, and who your target market is? If so, you may find the book Linkedin Riches extremely helpful — and you'll improve your Linkedin profile at the same time.
Lately I've been reflecting on how the two sides of my business (Writing for Councils as well as NZ Writing Services) can be presented in an integrated way. I juggle these dual business roles and target markets through two separate websites, and write different blogs/newsletters for these two audiences.
However, I knew I had to somehow reconcile these two aspects of my business on my LinkedIn profile, and this has led to a breakthrough. I can now see that my experience of marketing and writing copy for Writing for Councils is the basis for my copywriting work for other businesses.
Through my own experience, I know the type of marketing that has worked for my business and is therefore likely to work for other businesses offering some kind of technical expertise. The four things that work best for me are shown here — Back to Basics.
I only realised my two businesses were compatible rather than a confusing mixture when I rewrote the summary to my LinkedIn page following the format recommended by John Nemo, in Linkedin Riches.
He recommends taking a client-focused approach rather than just talking all about yourself. It’s a good reminder that people are far more interested in how you could solve their problems rather than all the minute details about your life experience.
He says summaries should include the following information (and provides templates that make this very easy to write on pages 42-43):
I’m not going to include more details from the book here, as I don’t want to steal John Nemo’s ideas. However, I highly recommend that you check out Linkedin Riches if you think you could make better use of LinkedIn to promote your business.
If you would like to see how I applied these content headings to the two aspects of my business, you can see my LinkedIn profile here.