Blogging becomes a lot easier when you can picture your ideal client, and therefore the person you are writing to.
Demographics (gender, age, income, family status etc) are not as useful as psychographics in building this picture. These are good questions to ask about your ideal client:
Once you have written this summary, go on to Google images and find a photo of what this person looks like. Print it and pin it up on your wall, and when it comes time to write your next blog, write to them.
Thanks to ShiftOnline Nelson for providing this advice at the excellent workshop in Nelson on 17 March 2016.