Once you've created a website, you can craft your language to include keywords to improve your search engine optimisation (SEO).
Easy steps for choosing your keywords:
1. Go to www.adwords.google.com
2. Provide your email address and website address to create an account. You need to use a gmail address for this process.
3. Select Google Adwords, instead of Adwords Express. This is the pathway to learn more about keywords.
4. Set up your first campaign. This doesn't mean you have to spend any money. You just need to set up the process by including a figure of how much you intend to spend each day (eg $0.50) and your target market - which could be your town, region or country.
5. Write some keywords. This means words that you could use to write about your business that you think people might use in a google search. The keywords programme then tells you how many people in your target market searched using those words. For example, I tried 'technical writing' and 'technical information' and discovered that people are far more likely to search using the words 'technical writing' than 'technical information'. I also learned that people are also far more likely to search on 'writing for the web' than 'website writing'.
6. Make a list of the words with the higher search rankings. I also think it's valuable to note the words with the same meaning, which are less often searched, to remind yourself to use the words with the higher search rankings.
7. Exit Google Adwords at this point, unless you want to set up an Google ad immediately. You can always log back in and try more key words, and set up an advert another time.